EntityX secures Grapeshot veteran, Malcolm Cox, as Executive Chairman
EntityX, the next generation contextual advertising targeting technology business has appointed industry veteran Malcolm Cox as Executive Chairman.
London-based, contextual pioneers EntityX made the announcement this month as it continues to grow and offer its unique solution to global brands and advertisers. This news follows an exciting year for EntityX including: Two successful rounds of investment, new global customers, a wave of new hires and the release of major new capabilities, delivering enhanced scale for its customers.
Cox has an unparalleled understanding of contextual targeting, having been one of the founding team at Grapeshot. Cox oversaw the launch and growth of Grapeshot around the world, and was responsible for Grapeshot’s successful launch into the US, where he lived for several years.
EntityX CEO, Tim Flagg said, “Malcolm’s experience of building and scaling a global contextual brand, particularly in the US, will be invaluable. His appointment will help us take our message into the market quicker, helping me deliver our ambitious growth plans.”
Cox has been involved with EntityX for some months and was an early investor in the business in 2021 alongside other industry veterans. As Executive Chairman, Cox’s responsibilities will include shareholder management, leading the advisory board, providing strategic guidance and setting the foundations to raise the next round of funding, enabling EntityX’s expansion.
Cox said, “EntityX’s technology transforms client insight, translating communication plans into addressable media buys. This means that the business is well placed to take a slice of the $10Bn Market Opportunity, identified by McKinsey, accelerated by data privacy concerns and the need to find alternatives to cookie-based targeting.”
Founder Tom Quick said, “As an early investor in EntityX, Malcolm has been key in helping us identify product market fit. I’m looking forward to working closely with him as we open up further investment opportunities, enabling the business to scale and grow.”
About EntityX
EntityX enables advertisers to understand and target their most valuable audiences, using cultural profiles, delivering performance and ROI.
Founded in London in 2019, EntityX has built a best-of-class contextual targeting solution used by global advertisers and brands to reach their audiences in multiple markets and languages around the world. EntityX is uniquely positioned to benefit from the imminent demise of the third party cookie, delivering cookie-beating performance.
EntityX provides next generation contextual targeting. Please contact info@entitx.ai for more information.
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