EntityX closes an additional round of seed funding from ad industry angels
Next generation contextual pioneer, EntityX, announced last month that it has successfully raised a further seed round to continue its growth.
This latest round of funding comes from industry angels including Giles Palmer (founder and CEO of Brandwatch), Matt Cannon and Rob Gay (founders of Venatus Media) and Malcolm Cox (former CMO and part of the founding team at Grapeshot). This investment completes another milestone in an impressive 12 months for EntityX. The London based company has doubled the size of their team, winning new customers and partners across the UK, France, German and the US, as well as securing a government ‘Innovate UK’ grant.
Malcolm Cox said, “It’s clear that contextual is the best solution to the ad industry’s urgent need to target without cookies, making this sector increasingly valuable. EntityX offers a unique capability, harnessing culture and combining it with the principles of contextual. EntityX have pioneered this advanced use of contextual targeting, working with global brands and agencies to deliver consistently high performance in multiple territories.”
This new funding will enable EntityX to hire additional staff to service the needs of its new clients, custom-building cultural profiles to deliver highly effective global campaigns. Advertisers use these cultural profiles to target their most valuable audiences, providing a highly-effective, long term and cookie-free targeting solution.
Earlier this year EntityX launched the latest version of its Knowledge Engine, increasing the accuracy, efficiency and scale of its contextual targeting capabilities. Today EntityX processes millions of pages to identify the most culturally relevant pages for hundreds of customer campaigns across multiple territories and in multiple languages. This investment will enable EntityX to further enhance the scale and speed of its unique ad targeting, in more languages and markets, securing EntityX’s position as the expert in building and targeting cultural audience profiles.
EntityX’s CEO and co-founder, Tim Flagg, added, “This latest round of funding will enable us to service the needs of more brand and agency clients around the world, targeting and understanding their most valuable audiences. EntityX is already working with global brands and agencies across Europe and the US, outperforming on a range of metrics including CTR, VCR and CPA. Now we can improve and scale our unique solution for more customers, markets and languages.”
EntityX provides a radically new approach, leapfrogging the existing players and big-tech solutions. EntityX’s unique capabilities are used by a range of brand and agency partners to augment and enhance their own contextual, brand safety and analytic tools and services. EntityX is now available in most major DSPs including DV360, MediaMath, Xandr and The Trade Desk.
About EntityX
EntityX enables advertisers to understand and target their most valuable audiences, using cultural profiles, delivering performance and ROI.
Founded in 2019, EntityX has built a best-of-class contextual targeting solution used by global advertisers and brands to reach their audiences in multiple markets and languages around the world. EntityX is uniquely positioned to benefit from the imminent demise of the third party cookie, delivering cookie-beating performance.
EntityX provides next generation contextual targeting. Please contact info@entitx.ai for more
Information.
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