EntityX announces industry veteran Jim Hodgkins as board advisor.

EntityX, the next generation contextual advertising targeting technology business, has announced Jim Hodgkins is joining the business as an investor and advisor. 

Hodgkins was recently a senior executive at ContentCal who sold to Adobe in 2021 and previously led Visual DNA to acquisition by Nielsen. Hodgkins brings with him a wealth of Commercial Adtech and data experience, having previously been a senior Experian executive for over 20 years.

Jim Hodgkins said, “Impending data privacy concern is accelerating the shift toward contextual. As EntityX’s technology is best in class, there’s tremendous potential for me to support Tom Quick, Tim Flagg and the rest of the team, to scale and grow the business quicker.“ 

Hodgkins joins EntityX during an exciting phase of growth and expansion as the business continues to provide its unique solution to global brands and advertisers, as well as building new commercial partnerships.

Tom Quick, EntityX Founder said, “We’ve worked hard to provide a contextual solution that delivers Reach and Performance and beats legacy solutions.  I’m delighted that Jim is coming on board to help us take our commercial proposition to the next level.” 

About EntityX

EntityX enables advertisers to understand and target their most valuable audiences, using cultural profiles, delivering performance and ROI. 

Founded in 2019, EntityX has built a best-of-class contextual targeting solution used by global advertisers and brands to reach their audiences in multiple markets and languages around the world. EntityX is uniquely positioned to benefit from the imminent demise of the third party cookie, delivering cookie-beating performance.

EntityX provides next generation contextual targeting. Please contact info@entitx.ai for more Information.