SMARTER AD TARGETING
Combine your audience personas with our cultural profiles to target more effectively
Cookie-Free and future-proof
Increase reach, improve performance
Get Deal IDs set up quickly and easily in your DSP
Get unique insights about your customers
We translate your audience personas into Cultural Profiles - the unique Cultural DNA of your audience
Everyday we analyse millions of pages and match them against hundreds of Cultural Profiles to find the most relevant pages
We give you a Deal ID for each Cultural Profile which contains only the most relevant pages. Add these Deal IDs to your DSP to reach new customers
Let’s Build You An Audience
We build cultural profiles for some of the biggest brands and agencies in the world, delivering increased reach and performance. Let us show you what we can do.
✅ 100% Cookie-Free since 2019
✅ Increase Reach and Improve Performance
✅ Harness the power of Dynamic Cultural Profiles
Advanced Ad Targeting for Smart Marketers
Cookie-Less, Future-Proof and Highly Effective
We find the most relevant pages to reach your target customers, on any device, on any browser. Proudly cookie-free since 2019.
Increased Reach & Improved Performance
Understanding the cultural interests of your target customers means less wasted media spend, increased reach and better performance than cookie-based targeting. EntityX beats standard display benchmarks for top-of-funnel metrics like CTR, VTR, CPC, as well as bottom-of-funnel metrics like CPA.
One Powerful Audience Profile that Works Across All of Your Marketing Channels
Our cultural profiles can be used as a standard and consistent way to measure and activate your audiences across all of your marketing channels.
Dynamic Profiles Allow You to Reach Your Customers on Pages that Matter
We use our cultural profiles to monitor what your audiences are reading about and track new and emerging trends. We use these to constantly optimise your audience profiles.
Harness the Power of Proprietary Personas
We build bespoke cultural profiles based on your unique proprietary data. Now, you no longer have to compete with your competitors for the same (cookie-based) audiences.
Sports Betting Brand - UK
This sports betting brand wanted to reach new customers, but found that online display advertising was very competitive with many different brands ‘fishing’ for the same customers.
EntityX worked with them to custom build unique cultural profiles based on their existing customers. This enabled us to reach new customers with similar interests on highly relevant pages. The campaign was optimised to maximise First Time Deposits and minimise Cost per Acquisition.
EntityX beat the campaign benchmarks, reducing CPA by 34%
Global Beer Brand - South Africa
This beer brand was launching a new drink targeting young women in the highly competitive South African market. Their challenge was how to reach these customers in a cost effective way in order to increase sales.
The brand shared their audience research, which EntityX used to custom-build an audience profile based around the audience’s cultural interests, particularly around food, drink, music and fashion. Most importantly, EntityX was able to identify a range of interests which they then used to identify the most relevant pages for the target audience.
EntityX increased the reach of the campaign, with significantly higher performance. The campaign achieved 136% of previous CTR and 143% VTR.
CUSTOM BUILD YOUR AUDIENCE
Build a bespoke cultural profile for your unique audience and harness the power of your proprietary data.
✅ We translate your audience personas into audiences that can be activated as a Deal ID.
✅ Share whatever insights and profiling information you have about your audience.
✅ Our technology identifies the common cultural interests, the cultural DNA, that we turn into a Cultural Profile.
ACCESS OUR AUDIENCE LIBRARY
We have over 300 Cultural Profiles ready to use, right away.
1) Take a look through our Audience Library and choose any relevant profiles
2) Share Seat ID and Campaign Details
3) We share a Deal ID to your seat
That’s it.
Who Do You Want to Target Today?
Whether you want to target one of our existing off-the-shelf audiences, or have us build you a bespoke audience, based on your own insights, get in touch and our Customer Success team can help:
