EntityX Analyses the Culture of the World Cup

Using it’s unique ability to quantify culture, EntityX will be analysing what consumers are reading in order to track the trends leading up to the world cup.

Every two weeks EntityX will be publishing a report that summarises these trends, helping brands to understand:

• How the interest in the World Cup is building,

• What, or who, are the emerging trends,

• Which sponsorship brands are having the most cut-through,

• What are the most important audiences in this World Cup and what are they interested in,

• How relevant is the World Cup to each brand’s existing audiences,

• What are the less competitive, emerging areas and topics for brands to engage with.

Download the full report here and sign up for the regular reports to track how interest and attitudes change as the World Cup competition approaches.