Harmonising Humans & Machines [Webinar]

Join EntityX and our special guest, Scott Brinker, on the 2nd of November for a special webinar to discuss Harmonising Humans and Machines.

How do marketers harness cutting edge technology to become more effective, combining human understanding with the ability of machines to operate at vast scale?

Marketers face a constantly evolving environment and machines provide them with the tools to manage this complexity and scale. Over the next decade understanding what machines can do and what only humans can do will be an essential capability for any marketing team. Future marketers will need to know how and when to deploy and combine these powerful tools, leveraging the unique strengths of humans and machines.

In this webinar we’ll hear why Scott Brinker, (The godfather of Martech) has predicted that ‘Harmonising Humans and Machines’ will be one of the 5 most important trends for marketing technology in the next decade. As well as talking us through the field, Scott will also share what he thinks are the most important skills, capabilities and knowledge for future marketers. 

• Understand how machine learning is already transforming marketing, and hear expert predictions for how it’s going to evolve over the next decade,

• Discover the biggest opportunities and challenges that machine learning presents for marketers like you,

• Learn what ‘semantic technology’ is and hear about its potential to radically improve marketing effectiveness across display advertising, content optimisation and CRM,

• See how marketers are using semantics to ‘quantify culture’ and build culturally-rich audience profiles that bring audiences to life and deliver improved ROI.

• Get a checklist of the skills and capabilities that you need to survive and thrive in this new age,