Health & Fitness
Target consumers who are reading about health and fitness right now. EntityX reveals the wider cultural interests for these audiences, enabling advertisers to reach consumers on relevant pages, increasing engagement and performance.
Calorie Counters
Careful about what they eat and about their calorie intake, this group exercises regularly. Often measuring their vital statistics via a smartwatch or app.
Health Hackers
Health and exercise needs to fit in around these individuals’ busy lifestyle, they need fast and convenient solutions
Wellness Optimisers
This community takes a holistic approach to their health and wellbeing. They invest time and money in researching and trialling new techniques, that address both mind and body.
Outdoor Explorers
Outdoor enthusiasts united by passion for an active lifestyle and adventurous spirit.
Workout Enthusiasts
Regular gym goers, this group spend a lot of time on health and fitness. They invest in all the gear, the latest tech, subscriptions and apps
Health Conscious
Being healthy is very important, that means exercising, eating the right foods and ensuring they get the right supplements. Often that means exploring new diets (e.g. low carb) and high protein meal shakes.
Sleep Seeker
People who are actively looking to improve their sleep: mattress intenders, as well as people who are researching others way to improve their sleep (e.g. sleep aids, masks, ear plugs, snoring, vitamins, diet, mindfulness etc.).
Clean Food Fans
These individuals think very carefully about the food they eat and the impact it has on their body. They seek out fresh, whole foods and organic They reject processed, convenience food and are often gluten and dairy free.
Ethical Eaters
This group wants healthy, clean food that is sourced ethically from Fairtrade farmers and that doesn't cost the Earth