About EntityX

EntityX empowers brands to target audiences using ‘meaning’. Harnessing powerful ‘Knowledge Graph’ and proprietary semantic tools, EntityX can more accurately understand the meaning of any web page. EntityX uses this to identify the most relevant pages to advertise on, so brands can resonate with their target audiences. This deeper understanding of page meaning, combined with sentiment, also enables advanced brand safety. EntityX is working with brands and agencies to generate deeper audience insights, database segmentation and content optimisation, based on meaning.

Founded in 2019, EntityX is growing quickly and is uniquely positioned to benefit from the imminent demise of the third party cookie. EntityX offers advanced contextual targeting, leveraging technology beyond any of the existing players. EntityX is backed by industry veterans, including the former CMO of Grapeshot. The founding team comprises PhD level computer scientists, cognitive linguists, serial entrepreneurs and senior marketers with first hand experience of the challenges of targeting audiences. EntityX recently won a UK government ‘Innovate’ grant to further develop its unique technology into the most advanced brand safety tool for news and magazine publishers.

The Role

Reporting into the Chief Executive, EntityX requires an experienced business development professional to bring our game changing products to market. The head of business development and partnerships will join our highly entrepreneurial team on an initial contract, with the potential for this to develop into a more permanent role for the right person. An unparalleled opportunity to join a hugely ambitious team at this early stage and help shape this market leading solution.

The primary objective will be to establish long term strategic relationships with brands, agencies and publishers that lead to revenue.

Responsibilities

Lead generation: Build a pipeline of new business leads from existing contacts, as well as researching suitable target accounts and setting up calls and (virtual) meetings. Attend industry conferences, exhibitions, webinars and drinks, as well as being available for interviews and thought-leadership pieces for the trade press and social media.

Develop product proposition: Craft the product proposition for EntityX, working closely with the managing director, to create messaging and marketing materials to attract and engage new customers. Share feedback from customers and help to contextualise the insights, to prioritise product development.  

Bring EntityX to Life: You will be comfortable demonstrating how our unique technology solves the needs of our customers. This will involve live demonstrations of our platform, producing and sharing case studies and fielding questions.

Produce proposals: Develop proposals and RFPs for key customers and partners, working with the rest of the business to gather the information required. Generate new, creative ideas that will transform our customers’ business. Outline commercial terms.

Client management: Support the managing director and the product team to manage the customer’s ongoing needs and requirements, ensuring regular communication and feedback from the client. 

Reporting: Regular reporting on business development performance, to ensure a constant flow of new business opportunities and closed deals.

Build a new business team: Define, plan and build a new business team. Oversee recruitment, setting up new processes and systems to ensure effective sales and marketing operations, reporting and performance.

Experience

5 - 6 years experience of working within the Advertising Technology business, working with brands, agencies, publishers and other ad tech partners. In depth understanding of the programmatic advertising ecosystem, how different businesses generate revenue and the challenges they currently face.

A successful head of new business development and partnerships will:

• Have proven experience of closing deals, and in depth understanding of the steps required to get senior decisions makers to commit.

• Have experience of launching new, powerful, transformative technology to brands, agencies and publishers.

• Know how to sell a SaaS or licence-fee based Adtech product to brands and agencies, in the UK and US markets.

• Have previously recruited and managed a new business/ sales team.

Attributes

The head of business development will need to be highly entrepreneurial, flexible and proactive as well as comfortable working with a technical team. They will need enthusiasm and commitment in order to thrive in a fast-paced, growing business. They will be personable, friendly and professional.

• A natural closer - An expert at framing the opportunity and building strong relationships that convert interest into new business and long term revenue.

• Exceptional communication skills - The head of new business will be confident, articulate and evangelical about harnessing technology to drive increased performance. 

• Highly commercial - The head of new business will be comfortable building a strategic plan, setting targets or reporting on sales conversion. They will need to be analytical and realistic.