Contextual targeting is a method of displaying ads to users based on the content of the website or app they are currently viewing. It uses algorithms and natural language processing to understand the context of the website or app and match it with relevant ads.

• Contextual targeting uses algorithms to understand the context of a website or app and match it with relevant ads. This means that ads are shown to users based on the content of the website or app they are currently viewing.

• Some of the leading technology vendors in the space include Grapeshot, GumGum and EntityX.

• Contextual targeting has been around for several years but has become increasingly important as marketers look for new ways to reach their target audiences. According to a survey by eMarketer, "Contextual targeting is the new black. It is the future of advertising."

• Contextual targeting is important right now because it allows marketers to reach their target audiences more effectively. By displaying ads based on the context of the website or app, marketers can be sure that their ads are being seen by the people most likely to be interested in them.

Examples of contextual targeting include:

• A user is reading an article about a new smartphone on a technology website. The website uses contextual targeting to show the user ads for the new smartphone.

• A user is watching a cooking video on a cooking website. The website uses contextual targeting to show the user ads for kitchen appliances.

Contextual targeting is a way for marketers to reach their target audiences more effectively by displaying ads based on the context of the website or app. Contextual targeting is becoming more and more popular as marketers look for new ways to reach their target audiences. "Contextual targeting is the new black. It is the future of advertising" according to a survey by eMarketer.